Agency UX

 
 
 

The life of an agency UX designer isn’t filled with one portfolio level project after another. And when it comes to portfolios, it’s a shame to miss out on sharing great work simply because it wasn’t a large engagement. Sometimes the best work is with fresh eyes on a focused timeline.

The below work examples are not from one, single project. This page highlights multiple, smaller projects I’ve worked on.

 
 

Website Map

March 2019

Our point of contact on one of our accounts was a newly hired Director of Ecommerce and he was looking to gain a greater understanding of all the pages on his company’s site and how users are moving through them. I first created a sitemap flow diagram showing how all pages are linked to one another along with the features available on those pages to offer a complete picture of what the site makes available to users. This diagram was massive and difficult to digest so I removed the features and pared it down to just the page level.

I roughly mapped the site against a pretty typical engagement ladder of: 1. Discovery, 2. Orient, Browse & Choose, 3. Purchase, 4. Enroll & 5. Track to offer some degree of organization.

 
 
 

While quite large, the full website map offered a high level of detail on the site down to the feature level.

 
 
 

Detailed view of the full website map showing the beginning of the Purchase step.

 
 
 

The simplified version is easier to scan and focuses on just the pages.

 
 
 

The same detail view of the simplified website map showing Purchase related pages.

 
 

High Fidelity Prototyping

July 2018

We had an opportunity to pitch an international luxury beauty brand to help them reimagine their About section and blog. We had a week to come up with our ideas including time to briefly concept with strategy, wireframe, design and prototype. It was a tight timeline but we wanted to come up with something that felt luxe and as polished as possible, even if we only had a few days.

 
 
 

As part of the pitch, the business wanted recommendations for how to structure their site.

 
 
 

For the blog we wanted to make a recommendation but also show other options as a way to open a conversation.

 
 
 
 
 

Product Customizer

September 2018

Our client sells beautiful jewelry and most of their pieces feature stones that the customer can choose. They wanted to offer customizable charms as a new product line up. We had already designed and built a product customizer for their more standard types of jewelry. We already had a solid working relationship and the client knew the ropes on our product customization platform. Together we designed an online experience that enables users to choose the charm, metal finish, stone insert or other customization option and necklace or bracelet.

Because their visual design system was relatively simple and already set, I did both the UX and visual design.

 
 
 

At the start of the project we wanted to get a sense of the direction we should head in. We used zone diagrams to lead a discussion of possibilities for the overall experience, some of the basic interactions and methods of navigation.

 
 
 
 
 
 
 

As I started designing all the screens I laid them out into flow diagrams to validate how the system works and ensure I had all the states I needed.