Following the redesign of their organizational website, NASTAD [National Alliance of State and Territorial AIDS Directors] began work on a campaign focusing on education around African American male populations at risk for HIV/AIDS.
The campaign was two pronged focusing on African American male groups as well as their doctors. If both groups could come to understand the others' point of view, we believed doctors could offer better quality of care and an at risk population could reduce their infection rate.
Two campaign websites were created for both demographics. Both websites focused on education.